All SS20 digital content included was utilized on Reebok.com, brand emails and social channels. My role was to create the monthly story concepts, lead the product plan and curation for both the outfits as well as the PLP assortments, and style the models on the shoot. This content covered the following moments:
Spring New Arrivals: a curated color story and collection of Reebok’s best product for spring
Track & Field: a curated collection of Reebok’s heritage lifestyle products in collegiate colors