All SS22 digital content included was utilized on Reebok.com, brand emails and social channels. My role was to lead the product plan and curation of the outfits. This content covered the following moments:
New Year’s Resolutions: a curated collection of Reebok’s best product for working out
Spring New Arrivals: a curated collection of Spring New Arrivals
Neons & Neutrals: a curated collection of Reebok’s best neons paired with neutral staples
For this project, I had the opportunity to style all four of these incredible influencers for Reebok’s mini series, Every Body Has A Story. It captures each individual’s path to self-love and acceptance.
To follow along with their journeys, see links below:
All FW21 digital content included was utilized on Reebok.com, brand emails and social channels. My role was to lead the product plan and curation for both the outfits as well as the PLP assortments. This content covered the following moments:
Unlocked Week: exclusive deals for Reebok members
Holiday: curated collections for Reebok’s various Gifting categories
This content was created in partnership with Reebok’s PR team and Camille Kostek to show how to style Reebok items mixed with wardrobe items for authentic, cozy chic looks.
This video was featured on Reebok and Camille Kostek’s Instagram channels and the imagery was utilized on Reebok.com, with a specific PLP created to highlight Camille’s top picks.
For this project, I was responsible for selecting and curating all outfits and styling Camille on the shoot. For Digital tools, I curated the assortment for the PLP created, which included additional items to what was shot.
I had the opportunity to work with influencer Essie Golden to create styling content around her favorite Reebok items. This content was utilized on Tik tok, Instagram, and Reebok.com.
I was responsible for the product plan, curating outfits, and styling Essie on the shoot.
Link here to continue to follow along with Essie on Instagram
I had the opportunity to work with Ariana Grande for the launch campaign shoot for her partnership with Reebok. For this project, I lead the product plan and selected the outfits in alignment with Reebok’s key global market ranges.
For this video content, I partnered with the Reebok Editorial team to create looks on how to style white sneakers. I was responsible for the product plan including all wardrobe items, styling the models on the shoot, and actually being featured in the video as well.
This content was utilized on Reebok.com, and is available still on YouTube.
All SS20 digital content included was utilized on Reebok.com, brand emails and social channels. My role was to create the monthly story concepts, lead the product plan and curation for both the outfits as well as the PLP assortments, and style the models on the shoot. This content covered the following moments:
Spring New Arrivals: a curated color story and collection of Reebok’s best product for spring
Track & Field: a curated collection of Reebok’s heritage lifestyle products in collegiate colors
For this project, content was captured for a Camille Kostek Reebok PLP on Amazon. My role was to select wardrobe items to combine with key Reebok items, and style Camille at the shoot.
