For Reebok’s SS20 PR Press Preview in NYC, I was responsible for the product plan and curation, full set up of all fixtures as well as styling all mannequin outfits.
The purpose of this event was to highlight the Spring season’s key brand stories for the PR Team to walk through all 200 attendees across key fashion, lifestyle, culture, sneaker and fitness media, as well as key stylists and influencers.
Reebok’s Brand Gallery was created in 2018 to operate as a showroom for high profile celebrity meetings, account pitches or reviews, and as inspiration for future retail concepts.
I was responsible for creating the entire product plan and curation, partnering with Events and Retail Design to ideate on fixtures and displays, and style all product within the space. I would update this gallery on a seasonal basis.
Reebok’s Brand Gallery was created in 2018 to operate as a showroom for high profile celebrity meetings, account pitches or reviews, and as inspiration for future retail concepts.
I was responsible for creating the entire product plan and curation, partnering with Events and Retail Design to ideate on fixtures and displays, and style all product within the space. I would update this gallery on a seasonal basis.
In Fall of 2017, Reebok built out a temporary event space for a Women’s pitch meeting with a high profile celebrity.
My role was to create the entire product plan and curation, partner with Events and Retail Design to ideate on fixtures and displays, and style all product within the space, inclusive of all propping.
In January 2018, Reebok built out a temporary event space for a Women’s pitch meeting with a high profile celebrity.
My role was to create the entire product plan and curation, partner with Events and Retail Design to ideate on fixtures and displays, and style all product within the space, inclusive of all propping.
Reebok’s Dual Gender Brand space was a temporary event space created to operate as a showroom for high profile celebrity meetings, account pitches or reviews, and as inspiration for future retail concepts.
I was responsible for creating the entire product plan, partnering with Events and Retail Design to ideate on fixtures and displays, and style all product within the space. I would update this gallery on a seasonal basis.
